App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want

More about App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want [Paperback]

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Customer Reviews

I initially got this book to satisfy my inner desire and urge to dive into the app store market and I was not disappointed. Even though I haven't done so yet (it's not as easy as it sounds like, I'm sorry fellow programmers), I now understand what it takes to make it happen in the internet.
The book is made for Iphone Apps; however, the author did not stress that fact as much as I expected he would, but he painted a nice picture of everything that involves to have a presence online and to execute, run and maintain a successful app.
It is NOT to code apps, but a MUST if you want to be part of this world wide web craziness and be on top. It's fair game for everyone: it matters little who you are in the real world, online is a different animal.
This well-organized book made me rethink and strategize (i wasn't even thinking about needing a strategy) the development of a website, and everything makes more sense thanks to Ken.

I met Ken at ProductCamp DC and had the privilege to get an advanced copy of his book "App Savvy," published by O'Reilly. Ken is not only a great speaker in the mobile apps arena, he also did an excellent job writing about his "been there - done that" experience as an iOS product manager on some of his successful apps. This book is a concise, practical, step-by-step guide for anyone starting with Apple's iOS platform. It includes a wealth of useful information and tips ranging from product strategy (e.g. Blue Ocean), customer development, product launch, social media marketing, the iOS development/submission process, and post-launch support. On top of that, at the end of each chapter he included interviews with some of popular iOS developers/entrepreneurs (e.g. Mobclix, Smule) - lots of valuable lessons learned from the iOS community. Great read--highly recommended.

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